Tansu Yegen

Tansu Yeğen is a senior technology executive who helps leaders turn rapid technology changes into clear strategies, confident decisions, and measurable business impact. He is currently the Area Vice President for Emerging Markets at Amplitude, managing operations in more than 100 countries, the product analytics software company trusted by teams driving data-driven growth.

Previously, Tansu served as Vice President of Europe at UiPath, overseeing operations in emerging markets during a pivotal period for AI and robotic process automation. His career includes executive roles at some of the world's most influential technology companies, including Microsoft, Apple, IBM, Samsung, and Turkcell Europe, as well as earlier leadership positions at Hewlett-Packard, where he helped establish market leadership in PCs, laptops, and servers.

At Microsoft Turkey, he rose to Deputy General Manager and led the “Solution 2000 Project,” which was recognized as a global best practice among 245 Microsoft projects for its SME focus and execution excellence. He started his career at Digital Equipment and holds an Electronics Engineering degree from Boğaziçi University and an MBA from Marmara University. He is fluent in English and German.

Beyond business, Tansu has earned recognition for both leadership and impact.

• In 2008, he was selected as the most successful CEO in Europe by the Stevie Awards
• In 2019, he received an award from the President's office of Ukrainefor solving the street children problem in Ukraine (Video below)
• In 2021, Mr. Yegen’s book “Shine your career and business with 40 tools” was selected as the Best Human Resources and Career Book of the Year
• In 2022, he was named among the Top 10 Influential Businesspersons to Watch In the Middle East in 2023 by Entrepreneur Magazine